Sports Marketing and Management

“FOR ATHLETIC STUDENTS AND STUDIOUS ATHLETES“

Do you want to further develop your active sports career? But at the same time, are you also thinking about the back door and want to secure a quality economic education to be on the safe side? Are you interested in how sports clubs work and how marketing in sport is “done”? Are you a team player? Apply for the SPORTS MARKETING AND MANAGEMENT course.

The course of study is designed not only for all athletes, regardless of sport sector and performance level, but also for those students who want to combine sport with their professional career in the future. The curriculum is expanded in all years to include specialized sports subjects.

With this study programme, you will not get lost in the sports industry or in the field of economics, management or marketing. You are still studying a Maturita exam course at a vocational secondary school, which includes not only managerial management functions (planning, organising, leading, controlling), but also accounting, finance, law, economics and marketing in the field of sport.

It is this wide range of specialized subjects that will ensure you a quality career beyond your active sport career. For example, you could manage a sports club, lead the next generation of active athletes, get your coaching licence or change direction and pursue a career in finance or marketing.

Knowledge and skills

TEAMWORK

Whether in the sports department or as part of management you will often work as part of a team. As such, you must be able to adapt to its needs and collaborate with other team members.

EMPATHY

You should be able to understand the needs and challenges of players/athletes and be willing to provide emotional support.

FOREIGN LANGUAGES

You will be learning two world languages, which will definitely come in handy during your sporting career at all international events.

ORGANISATIONAL SKILLS

You may be in charge of a large team of people, so you must be able to plan and allocate tasks. You’ll make sure everyone knows what to do.

MARKETING ORIENTATION

If you’re in charge of marketing at a club or sports agency, you’ll be in charge of promotions and also perhaps dealing with sponsors.

FLEXIBILITY

You need to be able to react to sudden situations, for example being able to adapt quickly to changes in training plans or team line-ups.

Career opportunities

Implementation of management and marketing of sports organizations, clubs
Managers of sports centres, teams and individuals
Manager for sports event management
Worker in advertising and marketing agencies for physical education and sport
Coach / assistant coach
Leisure centres – working with children and young people
Physical education teacher