Digital Marketing and Communication

"LEARN NEW SKILLS FOR THE DIGITAL WORLD“

úvodní DMK

Do you have a social media profile and use it actively? Do you feel like home on the internet? Are you proficient at video or photo editing? Do you think you’re creative? What kind of advertising is displayed in your browser? Do you want to know why? Try DIGITAL MARKETING AND COMMUNICATION.

Digital marketing or online marketing is the promotion of products or services using digital channels and technologies. It involves the use of various strategies to attract potential customers or clients online.

Common online marketing techniques that you will learn to work with include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing or email marketing. These methods allow you to target specific clients, generate opportunities and build brand awareness.

Online marketing is a very progressive field as more and more people are using the internet to search for information about products and services before deciding on a purchase. It offers businesses the opportunity to reach a wide range of customers and achieve measurable results, making it an effective way to grow a business.

As a digital marketing graduate, you’ll find a wide range of jobs in agencies or directly in companies and businesses of all kinds.

Knowledge and skills

EXCELLENT COMMUNICATION

Through online marketing, you reach the public – your customers, i.e. you communicate with them. You must be able to deal with colleagues, supervisors and clients.

CREATIVE APPROACH

You will create marketing campaigns that must engage and attract customers. Without creativity, success in marketing is almost impossible.

ORIENTATION IN THE ONLINE SPACE

A successful marketer needs to be well versed in the online environment and know the laws and functions of digital media.

WORKING IN A TEAM

Good marketing is like a well-oiled machine – all of its parts must work, i.e. all the people in the team.

LANGUAGES

High-quality texts can now be produced by artificial intelligence, but someone has to read or revise them. Czech and English are now essential. Every other language is a plus.

ANALYTIC THINKING

You will need to be able to analyse the market and competitors or evaluate the effectiveness of your company’s marketing activities.

Career opportunities

  • Online Marketing Specialist / Marketing Specialist
  • Social Media and Content Marketing Specialist
  • Webmaster
  • Marketing manager
  • PPC Specialist
  • SEO Specialist
  • Data Analyst
Evropská obchodní akademie