{"id":204,"date":"2020-11-30T15:02:07","date_gmt":"2020-11-30T14:02:07","guid":{"rendered":"http:\/\/oadc.dchosting.cz\/?p=204"},"modified":"2021-01-06T10:41:19","modified_gmt":"2021-01-06T09:41:19","slug":"digitalni-marketing-a-komunikace","status":"publish","type":"post","link":"https:\/\/www.oadc.cz\/index.php\/2020\/11\/30\/digitalni-marketing-a-komunikace\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing a komunikace"},"content":{"rendered":"\n<p>\u201cZ\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c<\/p>\n\n\n\n<p>Na\u0161e nov\u00e9 studijn\u00ed zam\u011b\u0159en\u00ed&nbsp;<strong>Digit\u00e1ln\u00ed marketing a komunikace<\/strong>&nbsp;vych\u00e1z\u00ed ze z\u00e1kladn\u00edho oboru Obchodn\u00ed akademie. Absolvent m\u00e1 proto ve\u0161ker\u00e9 p\u0159edpoklady k provozov\u00e1n\u00ed ekonomick\u00fdch, obchodn\u00edch a administrativn\u00edch \u010dinnost\u00ed v podnic\u00edch r\u016fzn\u00fdch velikost\u00ed. St\u011b\u017eejn\u00edm obsahem v\u00fduky je v\u0161ak marketing, a to se zam\u011b\u0159en\u00edm jak na tradi\u010dn\u00ed metody, tak na modern\u00ed on-line formy marketingu.&nbsp;<\/p>\n\n\n\n<p>\u00dasp\u011b\u0161n\u00fd absolvent dok\u00e1\u017ee analyzovat pot\u0159eby sv\u00fdch klient\u016f z nejr\u016fzn\u011bj\u0161\u00edch obor\u016f podnik\u00e1n\u00ed a navrhovat vhodnou formu propagace p\u0159in\u00e1\u0161ej\u00edc\u00ed co mo\u017en\u00e1 nejvy\u0161\u0161\u00ed n\u00e1vratnost investic. V p\u0159\u00edpad\u011b digit\u00e1ln\u00edho marketingu um\u00ed p\u0159ipravit a realizovat propaga\u010dn\u00ed kampa\u0148 ve v\u0161ech b\u011b\u017en\u011b pou\u017e\u00edvan\u00fdch reklamn\u00edch syst\u00e9mech. Orientuje se v&nbsp;\u0161irok\u00e9 \u0161k\u00e1le modern\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed, jako jsou nap\u0159. Instagram, Facebook, Twitter nebo YouTube, porozum\u00ed zp\u016fsobu jejich fungov\u00e1n\u00ed a um\u00ed vyu\u017e\u00edvat jejich reklamn\u00ed syst\u00e9my ve sv\u016fj prosp\u011bch.&nbsp;<\/p>\n\n\n\n<p>B\u011bhem sv\u00e9ho studia \u017e\u00e1k pochop\u00ed, jak funguj\u00ed weby a internetov\u00e9 vyhled\u00e1va\u010de a nau\u010d\u00ed se pou\u017e\u00edvat analytick\u00e9 metody pro sledov\u00e1n\u00ed a zvy\u0161ov\u00e1n\u00ed \u00fa\u010dinnosti navrhovan\u00fdch marketingov\u00fdch kampan\u00ed. P\u0159i v\u0161ech sv\u00fdch \u010dinnostech \u017e\u00e1k respektuje principy GDPR a chr\u00e1n\u00ed sebe a sv\u00e1 data v&nbsp;digit\u00e1ln\u00edm prost\u0159ed\u00ed. Bude efektivn\u011b vyu\u017e\u00edvat v\u0161echny modern\u00ed formy komunikace a bude um\u011bt oslovovat sv\u00e9 budouc\u00ed z\u00e1kazn\u00edky prost\u0159ednictv\u00edm mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>N\u00e1\u0161 absolvent z\u00edsk\u00e1 v\u0161echny p\u0159edpoklady k tomu, aby dok\u00e1zal vymyslet a spravovat modern\u00ed reklamn\u00ed kampa\u0148 s co nejni\u017e\u0161\u00edmi n\u00e1klady, ale s&nbsp;co nejvy\u0161\u0161\u00edm mo\u017en\u00fdm ziskem.<\/p>\n\n\n\n<p>N\u00e1\u0161 absolvent se v&nbsp;on-line prost\u0159ed\u00ed neztrat\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cZ\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c Na\u0161e nov\u00e9 studijn\u00ed zam\u011b\u0159en\u00ed&nbsp;Digit\u00e1ln\u00ed marketing a komunikace&nbsp;vych\u00e1z\u00ed ze z\u00e1kladn\u00edho oboru Obchodn\u00ed akademie. Absolvent m\u00e1 proto ve\u0161ker\u00e9 p\u0159edpoklady k provozov\u00e1n\u00ed ekonomick\u00fdch, obchodn\u00edch a administrativn\u00edch \u010dinnost\u00ed v podnic\u00edch r\u016fzn\u00fdch velikost\u00ed. St\u011b\u017eejn\u00edm obsahem v\u00fduky je v\u0161ak marketing, a to se zam\u011b\u0159en\u00edm jak na tradi\u010dn\u00ed metody, tak na modern\u00ed on-line formy marketingu.&nbsp; \u00dasp\u011b\u0161n\u00fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing a komunikace - Evropsk\u00e1 obchodn\u00ed akademie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oadc.cz\/index.php\/2020\/11\/30\/digitalni-marketing-a-komunikace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing a komunikace - Evropsk\u00e1 obchodn\u00ed akademie\" \/>\n<meta property=\"og:description\" content=\"\u201cZ\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c Na\u0161e nov\u00e9 studijn\u00ed zam\u011b\u0159en\u00ed&nbsp;Digit\u00e1ln\u00ed marketing a komunikace&nbsp;vych\u00e1z\u00ed ze z\u00e1kladn\u00edho oboru Obchodn\u00ed akademie. 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