{"id":5538,"date":"2023-03-16T22:33:36","date_gmt":"2023-03-16T21:33:36","guid":{"rendered":"https:\/\/www.oadc.cz\/?page_id=5538"},"modified":"2025-01-25T14:30:22","modified_gmt":"2025-01-25T13:30:22","slug":"digitalni-marketing-a-komunikace","status":"publish","type":"page","link":"https:\/\/www.oadc.cz\/index.php\/zamereni\/digitalni-marketing-a-komunikace\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing a komunikace"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5538\" class=\"elementor elementor-5538\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d39ee elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d39ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ebf3d\" data-id=\"73ebf3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fe660c elementor-widget elementor-widget-heading\" data-id=\"6fe660c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 26-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Digit\u00e1ln\u00ed marketing a komunikace<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6084da7 elementor-widget elementor-widget-heading\" data-id=\"6084da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"Z\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d015e6a elementor-widget elementor-widget-image\" data-id=\"d015e6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 26-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/uvodni-r-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6123\" alt=\"\u00favodn\u00ed DMK\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/uvodni-r-768x512.jpg 768w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/uvodni-r-300x200.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/uvodni-r.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a02ad elementor-widget elementor-widget-text-editor\" data-id=\"71a02ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 26-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b><i>M\u00e1\u0161 sv\u016fj profil na soci\u00e1ln\u00edch s\u00edt\u00edch a aktivn\u011b ho pou\u017e\u00edv\u00e1\u0161? Na internetu jsi jako doma? Um\u00ed\u0161 editovat video, upravuje\u0161 si sv\u00e9 fotky? Mysl\u00ed\u0161, \u017ee jsi kreativn\u00ed? Jak\u00e1 reklama se zobrazuje ve tv\u00e9m prohl\u00ed\u017ee\u010di? A chce\u0161 v\u011bd\u011bt pro\u010d? Zkus DIGIT\u00c1LN\u00cd MARKETING A KOMUNIKACI.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Digit\u00e1ln\u00ed marketing nebo tak\u00e9 online marketing je propagov\u00e1n\u00ed produkt\u016f nebo slu\u017eeb pomoc\u00ed digit\u00e1ln\u00edch kan\u00e1l\u016f a technologi\u00ed. Zahrnuje pou\u017eit\u00ed r\u016fzn\u00fdch strategi\u00ed pro z\u00edsk\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f nebo klient\u016f na internetu.<\/span><\/p><p><span style=\"font-weight: 400;\">Mezi b\u011b\u017en\u00e9 techniky online marketingu, se kter\u00fdmi se nau\u010d\u00ed\u0161 pracovat, pat\u0159\u00ed optimalizace pro vyhled\u00e1va\u010de (SEO), placen\u00e1 reklama na kliknut\u00ed (PPC), marketing prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed, obsahov\u00fd marketing nebo emailov\u00fd marketing. Tyto metody ti pak v praxi umo\u017en\u00ed c\u00edlit na konkr\u00e9tn\u00ed klientelu, generovat p\u0159\u00edle\u017eitosti a budovat pov\u011bdom\u00ed o zna\u010dce.<\/span><\/p><p><span style=\"font-weight: 400;\">Online marketing je velmi progresivn\u00ed obor, proto\u017ee st\u00e1le v\u00edce lid\u00ed pou\u017e\u00edv\u00e1 internet k vyhled\u00e1v\u00e1n\u00ed informac\u00ed o produktech a slu\u017eb\u00e1ch p\u0159ed rozhodnut\u00edm o n\u00e1kupu. Nab\u00edz\u00ed podnik\u016fm mo\u017enost oslovit \u0161irok\u00e9 spektrum z\u00e1kazn\u00edk\u016f a dos\u00e1hnout m\u011b\u0159iteln\u00fdch v\u00fdsledk\u016f, co\u017e z n\u011bj \u010din\u00ed efektivn\u00ed zp\u016fsob r\u016fstu podnik\u00e1n\u00ed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Jako absolvent digit\u00e1ln\u00edho marketingu najde\u0161 \u0161irok\u00e9 uplatn\u011bn\u00ed v\u00a0agentur\u00e1ch nebo p\u0159\u00edmo ve firm\u00e1ch a podnic\u00edch v\u0161eho druhu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1e24e0a e-flex e-con-boxed e-con e-parent\" data-id=\"1e24e0a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae66d8 elementor-widget elementor-widget-heading\" data-id=\"2ae66d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Znalosti a dovednosti<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8002009 e-flex e-con-boxed e-con e-parent\" data-id=\"8002009\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44a99dd e-flex e-con-boxed e-con e-child\" data-id=\"44a99dd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54b8213 e-con-full e-flex e-con e-child\" data-id=\"54b8213\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-783e6cd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"783e6cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/VYBORNA-KOMUNIKACE-modraTmava-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5710\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/VYBORNA-KOMUNIKACE-modraTmava-150x150.jpg 150w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/VYBORNA-KOMUNIKACE-modraTmava-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/VYBORNA-KOMUNIKACE-modraTmava.jpg 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d4cf3 elementor-widget elementor-widget-heading\" data-id=\"b1d4cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ddBORN\u00c1 KOMUNIKACE<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d16de8 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"8d16de8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 26-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9489255 elementor-widget elementor-widget-text-editor\" data-id=\"9489255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Prost\u0159ednictv\u00edm online marketingu oslovuje\u0161 ve\u0159ejnost \u2013 z\u00e1kazn\u00edky, tedy s\u00a0nimi komunikuje\u0161. Mus\u00ed\u0161 um\u011bt jednat s\u00a0kolegy, nad\u0159\u00edzen\u00fdmi a klienty.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e752c6 e-con-full e-flex e-con e-child\" data-id=\"2e752c6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f91f528 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f91f528\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/KREATIVNI-PRISTUP2-modry-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5643\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/KREATIVNI-PRISTUP2-modry-150x150.jpg 150w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/KREATIVNI-PRISTUP2-modry-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/KREATIVNI-PRISTUP2-modry.jpg 766w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcaba7 elementor-widget elementor-widget-heading\" data-id=\"edcaba7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KREATIVN\u00cd P\u0158\u00cdSTUP<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f00b4f elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"6f00b4f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136a1f2 elementor-widget elementor-widget-text-editor\" data-id=\"136a1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Bude\u0161 vytv\u00e1\u0159et marketingov\u00e9 kampan\u011b, kter\u00e9 mus\u00ed zaujmout a p\u0159il\u00e1kat z\u00e1kazn\u00edky. Bez kreativity je \u00fasp\u011bch v\u00a0marketingu t\u00e9m\u011b\u0159 nemo\u017en\u00fd.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-965de9d e-con-full e-flex e-con e-child\" data-id=\"965de9d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-678c37c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"678c37c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/ORIENTACE-V-ONLINE-PROSTORU-modryTmavy-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5712\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/ORIENTACE-V-ONLINE-PROSTORU-modryTmavy-150x150.jpg 150w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/ORIENTACE-V-ONLINE-PROSTORU-modryTmavy-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/ORIENTACE-V-ONLINE-PROSTORU-modryTmavy.jpg 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262227a elementor-widget elementor-widget-heading\" data-id=\"262227a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ORIENTACE V ONLINE PROSTORU<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a79b8 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"80a79b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609de58 elementor-widget elementor-widget-text-editor\" data-id=\"609de58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00dasp\u011b\u0161n\u00fd market\u00e9r se mus\u00ed dob\u0159e orientovat v\u00a0online prost\u0159ed\u00ed a zn\u00e1t z\u00e1konitosti a funkce digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279b918 e-con-full e-flex e-con e-child\" data-id=\"279b918\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f41129 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0f41129\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/prace-v-tymu-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5660\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/prace-v-tymu-150x150.jpg 150w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/prace-v-tymu-300x300.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0833e elementor-widget elementor-widget-heading\" data-id=\"dd0833e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PR\u00c1CE V T\u00ddMU<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00cb75a elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"00cb75a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7af48 elementor-widget elementor-widget-text-editor\" data-id=\"9b7af48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Dobr\u00fd marketing je jako dob\u0159e namazan\u00fd stroj \u2013 mus\u00ed fungovat v\u0161echny jeho sou\u010d\u00e1sti, tedy v\u0161ichni lid\u00e9 v\u00a0t\u00fdmu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867d063 e-con-full e-flex e-con e-child\" data-id=\"867d063\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82464f3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"82464f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/JAZYKY-modry-r-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5705\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/JAZYKY-modry-r-150x150.jpg 150w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/JAZYKY-modry-r-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/JAZYKY-modry-r-768x768.jpg 768w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/JAZYKY-modry-r.jpg 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df4f51 elementor-widget elementor-widget-heading\" data-id=\"8df4f51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">JAZYKY<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d231dbb elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"d231dbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa54bde elementor-widget elementor-widget-text-editor\" data-id=\"aa54bde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Kvalitn\u00ed texty dnes um\u00ed vytv\u00e1\u0159et um\u011bl\u00e1 inteligence, ale n\u011bkdo takov\u00fd text mus\u00ed p\u0159e\u010d\u00edst \u010di zrevidovat. \u010ce\u0161tina a angli\u010dtina jsou v\u00a0sou\u010dasn\u00e9 dob\u011b nezbytn\u00fdm z\u00e1kladem. Ka\u017ed\u00fd dal\u0161\u00ed jazyk je plus.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda9c50 e-con-full e-flex e-con e-child\" data-id=\"fda9c50\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d5800 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"53d5800\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/ANALYTICKE-MYSLENIr2obr1-modry-r-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-5662\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a8a40 elementor-widget elementor-widget-heading\" data-id=\"a9a8a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ANALYTICK\u00c9 MY\u0160LEN\u00cd<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30f6c5 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"d30f6c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98554 elementor-widget elementor-widget-text-editor\" data-id=\"df98554\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Bude\u0161 muset um\u011bt analyzovat trh a konkurenci nebo vyhodnocovat efektivitu marketingov\u00fdch aktivit sv\u00e9 firmy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8cebb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8cebb2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3589fc9\" data-id=\"3589fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee6984 elementor-widget elementor-widget-heading\" data-id=\"dee6984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uplatn\u011bn\u00ed v praxi<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a480429 elementor-widget elementor-widget-text-editor\" data-id=\"a480429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><style>\nul.zavinac li{list-style-image: url(\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2023\/04\/zavinac-1.gif\"); line-height:30px;margin:5px }<br \/><\/style> <style>\nli.prvni {list-style-type: \"@ \";}<br \/>\nli.druha {list-style-type: \"ahoj\";}<br \/>\nli.treti {list-style-type: \"\u2600\ufe0f\";}<br \/>\nli.ctvrta {list-style-type: \"\u2705\";}<br \/>\n<\/style><\/p><ul><li class=\"prvni\">Specialista online marketingu \/ Marketingov\u00fd specialista<\/li><li class=\"prvni\">Specialista na soci\u00e1ln\u00ed s\u00edt\u011b a content marketing<\/li><li class=\"prvni\">Webmaster<\/li><li class=\"prvni\">Marketing manager<\/li><li class=\"prvni\">PPC specialista<\/li><li class=\"prvni\">SEO specialista<\/li><li class=\"prvni\">Datov\u00fd analytik<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-41f0004 e-flex e-con-boxed e-con e-parent\" data-id=\"41f0004\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd50038 elementor-widget elementor-widget-heading\" data-id=\"dd50038\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Na\u0161i \u00fasp\u011b\u0161n\u00ed absolventi<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14ee37 e-flex e-con-boxed e-con e-parent\" data-id=\"a14ee37\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6456fc e-con-full e-flex e-con e-child\" data-id=\"b6456fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7e693 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7e7e693\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 26-02-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/filip-molcan\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/11\/Filip-Molcan-1-300x300.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-3168\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/11\/Filip-Molcan-1-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/11\/Filip-Molcan-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/filip-molcan\/\">Filip Mol\u010dan<\/a><\/h3><p class=\"elementor-image-box-description\">Soci\u00e1ln\u00ed podnikatel a cestovatel<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bb9bc e-con-full e-flex e-con e-child\" data-id=\"37bb9bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9c34a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"dc9c34a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/radek-miskovsky\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/03\/Radek-Miskovsky-300x300.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-2128\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/03\/Radek-Miskovsky-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2021\/03\/Radek-Miskovsky-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/radek-miskovsky\/\">Radek Mi\u0161kovsk\u00fd<\/a><\/h3><p class=\"elementor-image-box-description\">Podnikatel, podporovatel smyslupln\u00fdch n\u00e1pad\u016f a nad\u011bjn\u00fdch talent\u016f!<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7012152 e-con-full e-flex e-con e-child\" data-id=\"7012152\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d632baf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d632baf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/jakub-fiser\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2020\/12\/Jakub-Fiser-titul-300x300.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-582\" alt=\"\" srcset=\"https:\/\/www.oadc.cz\/wp-content\/uploads\/2020\/12\/Jakub-Fiser-titul-300x300.jpg 300w, https:\/\/www.oadc.cz\/wp-content\/uploads\/2020\/12\/Jakub-Fiser-titul-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.oadc.cz\/index.php\/absolventi\/jakub-fiser\/\">Jakub Fi\u0161er<\/a><\/h3><p class=\"elementor-image-box-description\">Webov\u00e9 str\u00e1nky, fotografie, marketing<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digit\u00e1ln\u00ed marketing a komunikace &#8222;Z\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c M\u00e1\u0161 sv\u016fj profil na soci\u00e1ln\u00edch s\u00edt\u00edch a aktivn\u011b ho pou\u017e\u00edv\u00e1\u0161? Na internetu jsi jako doma? Um\u00ed\u0161 editovat video, upravuje\u0161 si sv\u00e9 fotky? Mysl\u00ed\u0161, \u017ee jsi kreativn\u00ed? Jak\u00e1 reklama se zobrazuje ve tv\u00e9m prohl\u00ed\u017ee\u010di? A chce\u0161 v\u011bd\u011bt pro\u010d? Zkus DIGIT\u00c1LN\u00cd MARKETING A KOMUNIKACI. Digit\u00e1ln\u00ed marketing nebo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":261,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-parts\/template-homepage.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digit\u00e1ln\u00ed marketing a komunikace - Evropsk\u00e1 obchodn\u00ed akademie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oadc.cz\/index.php\/zamereni\/digitalni-marketing-a-komunikace\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digit\u00e1ln\u00ed marketing a komunikace - Evropsk\u00e1 obchodn\u00ed akademie\" \/>\n<meta property=\"og:description\" content=\"Digit\u00e1ln\u00ed marketing a komunikace &#8222;Z\u00cdSKEJ NOV\u00c9 DOVEDNOSTI PRO DIGIT\u00c1LN\u00cd SV\u011aT\u201c M\u00e1\u0161 sv\u016fj profil na soci\u00e1ln\u00edch s\u00edt\u00edch a aktivn\u011b ho pou\u017e\u00edv\u00e1\u0161? 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